Academic journal articles BRICS English

Do the BRICS possess soft power?

 JournalofPower

http://www.tandfonline.com/doi/full/10.1080/2158379X.2016.1232285

Journal of Political Power

Pages 1-15 | Published online: 20 Sep 2016

http://dx.doi.org/10.1080/2158379X.2016.1232285

TandF

Abstract

Has soft power in the emerging world risen commensurately to its hard power? Can the BRICS’ soft power rival that of the West as emerging powers expand their global presence? An analysis of the questions above shows that, despite remarkable economic growth during the first decade of the twenty-first century, BRICS countries’ capacity to enhance their soft power is highly uneven, and they still struggle to rival established Western powers in most of the concept’s dimensions. Still, the BRICS grouping, created on the basis of economic forecasts, is increasingly being used as a platform to enhance soft power, primarily through the creation of the New Development Bank and a series of other institutions.

Keywords: BRICS, emerging powers, soft power, multipolarization, western-centrism,

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SOBRE

Oliver Stuenkel

Oliver Della Costa Stuenkel é analista político, autor, palestrante e professor na Escola de Relações Internacionais da Fundação Getúlio Vargas (FGV) em São Paulo. Ele também é pesquisador no Carnegie Endowment em Washington DC e no Instituto de Política Pública Global (GPPi) ​​em Berlim, e colunista do Estadão e da revista Americas Quarterly. Sua pesquisa concentra-se na geopolítica, nas potências emergentes, na política latino-americana e no papel do Brasil no mundo. Ele é o autor de vários livros sobre política internacional, como The BRICS and the Future of Global Order (Lexington) e Post-Western World: How emerging powers are remaking world order (Polity). Ele atualmente escreve um livro sobre a competição tecnológica entre a China e os Estados Unidos.

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